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Non Standard Business Card Size Pros & Cons

Posted Jul 19, 2011 in Business Cards with (1) Comments

Are you in the market for new business cards and contemplating a non-standard business card size? If so, you are not alone. Many companies and individuals are going outside the 3.5x2” norm to get their business cards noticed by their prospects. Read on to find out if using a non-standard business card size makes sense for you.

Non Standard Business Card Size Pros
• Non-standard business cards exude creativity and outside the box thinking.
• Great for industries such as advertising, music, entertainment, salons, etc., whose merit is won by creativity and inventiveness. Funky and unconventional business cards will prove to be appropriate.
• Custom shaped business cards can be a visual slogan – cementing what your company does or embodies without unnecessary words.

Non Standard Business Card Size Cons
• Non-standard size business cards don’t fit into the standard case/wallet/rolodex... etc.  So your recipient may end up folding your business card or putting it somewhere else only to lose it or forget about it.
• More expensive – unusual business card sizes tend to be more expensive to produce than the traditional business card size.
• Difficult to produce – Not all printers offer non-standard business card size printing.  Wes-Tex offers non-standard size business card printing in seven shapes and sizes.
• Non-standard business card sizes are not the best option for high turnover industries like sales, insurance, and some services.

So before you jump on the non-standard business card bandwagon, consider the industry you are in, your target audience, your budget and the goal of your business card. Once you know whether a traditional business card size or a non-standard business card size is best, find a trusted printer like Wes-Tex to bring your card to life!

Comments

  1. Jonathan Sultemeier on Jul 23, 2011

    I think a lot of it depends on when and where the card is being presented. If you are at a tradeshow, getting someone to remember your name and your business is the priority. Having a different style or size of business card would be the best in that situation. If you are just trading contact information with a current supplier or client, the standard (cheaper) card might be all you would need.

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