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Five Quick Ideas for 2012 Calendars

Posted Jan 13, 2012 in Magnetic Cards, Rack Cards, Rip Cards, Bookmarks, Posters, Calendars with (0) Comments

Five Quick Ideas for 2012 Calendars

Every New Year brings with it some serious opportunity to flex your creative muscles with one of the most useful tools of print-marketing… calendars.

Here are five interesting and outta-the-box ideas to consider:

1. Magnetic Cards – Go Four It!

Marketing printed on magnetic cards gets extra looks because they end up on fridges showcasing things like shopping lists and kids’ artistic masterpieces. So, instead of giving them one great looking and useful calendar with your marketing message on it, why not give them four?  Break up the year into three-month chunks, and create four great-looking seasonal designs. Viola! You’ve now got four spaces on their fridge. Bring on the pint-sized Picassos!

2. Glossy Tabloid Poster – The Perfect Size

Cube walls all over America are just begging for a calendar big enough to be seen clearly from office chairs, but not so big that they invite the ire of office managers and co-workers. 11x17 poster is the ‘just right’ option that gives designers room to make an impact without crowding out what matters – the months and days of the year.

3. Rip Cards – Make Your Appointment for Monthly Promotions 

Rip cards are those clever little marketing vehicles with a tear-away component at the bottom. Offers from appointment-based companies are made more memorable by using a rip card calendar for each month of the year. In addition to the days and weeks of the month, include a monthly promotion for customers to look forward to. As an added bonus, the tear-away can be used to fill in appointment date and time information that customers can conveniently detach and carry around in a wallet or pocketbook. Smart!

4. Bookmarks – Half a Year–Twice the Results

With three months on the front, three months on the back and company info on both sides, bookmark marketing has ‘effectiveness’ written all over it. Simple, clean designs are best – noticeable, but not distracting to the reader. Find the right balance and you’ll be rewarded with results… twice each year!

5. Rack Cards  – Working hard for Leisure

Rack Cards are great for doling out info on businesses in the travel and hospitality industries, but they often lack a simple tool to help folks plan their visits… a calendar. With dozens of rack cards competing for attention on the average display, a calendar might just be the thing to earn the rack card a trip to someone’s pocket instead of ‘back to the display’.

What interesting calendar ideas have you come across so far this year? Use the comments box below to share.

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