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New Year Resolutions from Westy

As the 2013 New Year approaches and as we look forward to how we can improve our own lives, both personally and professionally, we wanted to stop and ask Westy how business cards should improve themselves. In 2013 Westy... continue reading

Posted on Dec 28, 2012 (0) Comments

Motivational Strategies Lead To Increased Sales Performance

Everyone wants to make money. Everyone wants to make sales. But when numbers are down, sometimes wanting just isn’t enough.

Posted on Dec 27, 2012 (0) Comments

Printing quality today…it’s all (or at least a lot) about the color

In 2010, the United States Federal Reserve made a $1 billion error in the printing process of its $100 bills. The problem was caused by sporadic creasing of the paper on which the bills were printed. Quite simply, it was a... continue reading

Posted on Dec 14, 2012 (1) Comments

Laugh it up…13 ways to have fun at your print shop

As printers, we love our jobs, right? Even if going to work every day feels like you’ve won the employment lottery, there’s always room to improve employee morale, have a little bit more fun with your patrons, and generally... continue reading

Posted on Dec 7, 2012 (1) Comments

Marketing 101: Gearing up for an e-mail marketing campaign

Whether you’re starting a 33-Touch with a new prospect, targeting existing customers with an 8x8, or setting up a timed cold-contact drip, e-mail marketing campaigns are a cheap and effective way to get your message out to... continue reading

Posted on Nov 30, 2012 (0) Comments

Top Ten Reasons to be Thankful for Your Print Dealer

If you’ve ever tried to self-manage your printing needs, then you know exactly why you love your print dealer. But just in case any of your customers need some reminding about just how valuable the service you provide is,... continue reading

Posted on Nov 16, 2012 (0) Comments