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5 Reasons to Become a Wholesale Print Reseller

Posted Jul 6, 2012 in Printing Services with (0) Comments

1. Take advantage of a huge opportunity

Almost every business uses printing. After all, even companies that operate entirely online still need business cards. At SXSW Interactive, you’d be amazed at all the printed materials that web companies throw around! What’s more, as these printed materials are used or given away, customers need more. They must reorder existing pieces or create new ones to keep their messages fresh.

2. Boost your revenue relatively easily

Expanding your capabilities is one of the best ways to increase revenue. With print reselling, you make money by adding a markup. Most likely, you’re getting paid for work you’re already doing for free — recommending a printer, acting as go-between, supervising the project, etc. In addition, there are typically no start-up costs to become a print reseller. All you need is a good relationship with a full-service, high-quality printer.

3. Provide better value for your customers

When you become a print reseller, your business becomes more of a one-stop shop, saving your customers the hassle of dealing with multiple vendors. Managing a print job is a specialized skill, and you can do it better and more efficiently than a customer who lacks the key knowledge and experience. You’ll know how to prepare the customers’ art exactly to the printer’s pre-press and press capabilities, and you’ll have the relationship with the printer to smooth and streamline the entire process. Your services will save your customers time as well as money.

4. Gain quality control

As the primary point of contact with your printer, you have the inside track on the project. That makes it easy to ensure that every piece meets your quality expectations (and your customers’).

5. Build tighter ties with your customers

The more projects you work on with your customers, the closer you can become. And with your newly expanded capabilities, you increase your share of their marketing spend (i.e., you get more of the money they’re going to spend). If you’re considering becoming a wholesale print reseller, we hope these ideas have intrigued and excited you about the possibility. Wes-Tex has more than 45 years of experience helping new print resellers get started, and we’d be happy to talk about your unique situation with you.

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