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Artwork Guidelines

File Specifications for Thermography, Flat, Foil, Embossing, Full Color, and Stationery.

Accepted file types: PDF or EPS from Adobe® InDesign®, Illustrator®, Photoshop®; CorelDRAW®; or QuarkXPress®.

How to prepare your file:

  • Size your layout to your product’s required document/page size.
  • For thermography or flat printing, use the Wes-Tex color palette for Adobe or a PANTONE® color palette to assign spot colors. For foil or embossing, use the Wes-Tex Adobe color palette. For full color printing, use CMYK color space.
  • Use high-resolution graphics at a minimum of 300 dpi. For best printing quality, we recommend 600 dpi. 
  • Embed or convert all your fonts to outlines, curves, or paths.
  • Remove any crop marks or bounding boxes.
  • Export, save, publish or print to a PDF file.

Tips on scanning images: Scan photos at a minimum of 300 dpi and line art at a minimum of 600 dpi. Scan the image at the intended finished size. Scan gradients at a minimum of 300 dpi at 120 lines per inch.

Second side (back) printing: Create a 2-page PDF, making the first page the FRONT and the second page the BACK. 

Multiple units: For multiple units with single-side printing, create a multiple-page PDF with one name on each page. For multiple units with printing on both sides, create a 2-page PDF for each name. 

Multiple files: Compress the files into one file with either WinZip for Windows OS or StuffIt for Mac OS. You can download these files at: www.winzip.com or www.stuffit.com.

Adding foil to full color: To prepare your full color with foil file, you’ll need a program that will create a PDF that supports layers. Prepare your artwork file with a separate layer for the foil area. Then use the foil color swatch in the Wes-Tex color palette for Adobe products. Indicate the piece to foil stamp in the additional instructions of the upload process.

Embossing special instructions: To prepare your embossing file, you’ll need a program that will create a PDF that supports layers. Prepare your artwork file with a separate layer for the embossed area. Then use the emboss swatch in the Wes-Tex color palette for Adobe products. Indicate the piece to emboss in the additional instructions of the upload process.

Checklist for sending orders

  1. Convert fonts to outlines.
  2. Check color palette.
  3. Verify color separations.
  4. If your artwork bleeds off the edge, allow for trimming of the card.
  5. Export as a PDF with bleeds.